How to Make a Winning Video to Get More Leads and Sale
Easy Peasy Lead Generation Guide: HOW COMPLETE NEWBIES CAN GET UP TO 13 LEADS PER DAY ON FULL AUTOMATION
How to Make a Winning Video to Get More Leads and Sale
ARE YOU AN ONLINE MARKETER?
Do you know…
Video is proven to garner 27% HIGHER click thru rates than other online marketing strategies,
and 34% HIGHER sales conversions.
That can mean the difference between your business as a side income, or becoming a full-time income.
To put it mildly, if you’re not using video marketing in your business, then you’re letting those who are using it, run laps around you. If you’re watching others have success online, and you’re wondering why you’re still struggling, then there’s a good chance that they are leveraging video marketing, and you need to add video to your marketing strategy immediately!
Most of the people has the Fear of Not Know What to Say on Video
I am going to share with the 4 part video marketing formula for you to follow that could help you get more engagements and more leads and sales. The best part is you can follow this formula for every single video and it works.
OK let’s get right into it:
Step #1: Introduce Yourself (and your website)
The very first thing that you want to do in every single video is to introduce yourself, and your website or blog.
It’s as simple as: “Hello, my name is [Your Name] from [Your Domain.com]!”
The reason for this is simply to brand yourself. Branding is a key fundamental for any business, and the more people consistently associate YOUR name with the value that you bring, the bigger your business will grow.
Step #2: Ask a Question Hitting a Pain Point
The next step in your video creation is to ask a question that deals with a problem that your prospect is having. Ideally, your videos should cover one topic per video.
That topic should be a problem area that your viewer needs the solution to move forward either in their business or in their life. Remember, people often will come to your videos to solve a problem that’s holding them back.
Of course this means that you must do your market research to find out the problems that your market is having.
So if you’re in the network marketing or affiliate marketing industry, then your viewer is pretty likely having trouble finding people to talk to about their business, generating leads, getting traffic to their website, or recruiting new reps.
Or perhaps you’re in the health market, selling supplements. What are things that your best potential customers may be struggling with? Weight loss, weight gain, pain, allergies, etc.
Your job is to do your research and find out these problem areas.
Then when you create your video, after introducing yourself and your website, you’ll want to ask that agitating question: “Are you having trouble finding new people to talk to about your business?”, or “Do you keep getting flagged on Facebook for spamming people with your home biz opportunity? Want a better solution that keeps you out of trouble?”
You’re simply pouring a little salt on this wound. But don’t feel bad, because next…
You’ll tell them that you’re going to give them the answer for exactly that question. The solution to their problem.
See how that can quickly demand attention from your prospect?
Step #3: Your Content
This is where you simply answer the question that you asked your viewer in step #2.
You are now relieving the agitation that you just caused (but what is essential to get people to keep watching your video!)
This is where you give your viewer the value that will make them like you, and begin to trust you, which makes YOU an authority in your niche. All because you’re solving a pressing problem that your viewer is struggling with, and YOU are the one that makes it all click for them once and for all.
And what happens then? They remember YOU!
Step #4: Call to Action – Lead Them to the Next Step
This is where you begin to build your lead list with video marketing.
Marketing is all about progression. Taking your audience through a progression of stranger, to prospect, to LEAD, to customer.
Your call-to-action in your videos will usually be the step where you get someone to request MORE INFORMATION about the topic that you’re covering in your videos.
So for instance, if you’re showing them how to lose the stubborn extra ten pounds that they just can’t seem to get rid of around the midsection, and you’ve give them 2 tips in your video, you can then lead them to a CAPTURE PAGE where you offer them a PDF Report where you’ve got “10 Tips on How to Lose Stubborn Belly Fat.”
If someone’s having this problem, who wouldn’t want the other 8 tips?
For the most part, you’ll want to get people to your email list. However, you can also take them to Facebook Messenger and build your leads list there.
It’s important to always have a call-to-action at the end of your videos. Because once they leave your video, there’s a chance that they won’t come back to it. You want to diminish the chances of that happening as much as possible, so that you can now get this viewer as your customer through your email or FB messages.
There you have it the 4-part video marketing formula that help you win every time in every video you made. If you are serious about learning how to make money online, I suggestion you click the link on the top of the description to get my #1 recommendation on making money online. Be sure to subscribe to my channel as I share all these good tips and trick here, and you do not want to miss it.
Hey! I’m Candace
I’m known as a No-Nonsense Action Coach and a Tiger Mom.
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